Corporate Social Responsibility – Businesses giving back through OBK

by Erica Wong

In the past, corporations followed the idea that “Business is Business” and the main goal was to maximise shareholder value, but in today's age, that has all changed. Today, the main consumer desires a business that engages with Corporate Social Responsibility – a company that integrates a focus on social, environmental, and economic values. A company that does good.

Today’s consumers want to see a business giving back to the world, with the purchasing patterns of consumers moving towards environmental consciousness and positive social impact. Many consumers are even being deterred from interacting with businesses that engage with questionable business practices.

But this isn't only a good reflection on consumers.

Implementing corporate social responsibility also motivates employees, giving them a sense of purpose in their position. Inspired, motivated, and loyal are the qualities that employees exhibit when working for a company that utilises CSR. Corporate culture may also shift into a more inclusive and welcoming environment, offering a stronger work-life balance, higher retention rates, and attracting keen talent into the company.

Hosting an event at OBK does just that! All corporations are encouraged to do a corporate event here in our industrial kitchen, in which their philanthropic efforts all go towards feeding those in disadvantaged situations. Preventing fresh produce from going to landfills, but instead filling stomachs, corporate events are not only helping out society and our local community, but also contributing to environmental sustainability.